10.Deep Lookbook and vid for holiday 2011

check out 10.Deep’s 2011 Holiday Lookbook and videos. The guys over at 10.Deep released a series of videos for this lookbook..the videos are connected with how life can be a gamble and how taking a chance can shape you future. There is a large emphasis on ‘life can be a gamble’ for this release with 10.Deep. Check it here! photos and vids.

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THANK YOU.

This should have been written sooner, sorry it took 2 days to get out after the events, but no later than now…

The Fresh Yard one year anniversary was one for the books indeed. After months of planning, brainstorming and pho lunches we finally held our event on a stormy Saturday. And I mean it was raining cats and walruses…..(I cant believe no one bought that Upperplayground umbrella!)-(the ‘up to 40% off’ sale didnt stop other purchases tho!)

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Updated!!$%$#. The Fresh Yard suprises announced!

Alright, so we have been promoting our 1 year anniversary coming up this Saturday with the release of a couple special products. Not much has been said about the products besides who we are collaborating with and what we plan on making. Well here is the post to show folks a little more info on our collaborations with Benny Gold and RBST. Also our mixtape drop with Dj Presto One of Rock Steady Crew.

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The Hundreds public label Fall winter 2011 lookbook


peep the fancy. haha…The Hundreds going for a much more sophisticated look for their public label with clean cuts, minimal graphic and or logo, and limited quantity of pieces. Peep the lookbook here.

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Hiatus. I have been on a hiatus, sorry.

Busy, busy, busy is always a good thing. However we have been mad busy at the shop working on our 1 year anniversary and launching our webstore. Keep your fingers crossed for both pivotal moves this week, as ours are crossed for sure! With that being said, the blog has been left a little dry for the past few days. Please take a look at the banner (up soon) and this post for why we have been so busy… :)

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WeSc 2011 Winter Lookbook video

New WeSc winter 2011 lookbook video. Peep it here!

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Halloween Madness at el dorado bar

come to this event tonight! peep the flier! Halloween Madness, hosted by the fresh yard. 13 goodies bags for the coolest costumes!

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Mikey Mo the MC ‘watch what a hater do’ performance

Check the facebook link of the performance we rocked at club 6. It was a damn fun night. After that peep the links for Mikey’s new album.

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9five eyewear. SD. Now available at the fresh yard.

9five eyewear has arrived at the yard. We have been waiting to get these in, I know I have and what better than to have not only a dope eyewear line in the shop but also a local SD brand. These guys have been seriously killing it! From the golden era aesthetic of skate culture in their frames you can see great design and detail. Please come by the shop and see them for yourself. Also peep the pics and links below.

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Whistles from Falling Whistles available at the Fresh Yard

We now carry Fallng Whistles pieces in the shop. These items not only are amazing looking as an accessory to compliment your outfit but also it is a conscious piece.  Falling Whistles is a non-profit organization campaigning for peace in the Democratic Republic of the Congo. These great whistles that they make are created by the oldest whistle making company in the world. They serve a purpose, be a whistle blower for peace is what they say. And we are all for this cause and effort. Please look at the piece and click the links for more info on this non-profit. And take a look at the items we have in the shop….

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