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As stated before, we love Benny’s work and his positive attitude on life. He is always making an effort to keeping a good relationship with the stores that carry his product. Please check out the video.

This is probably the biggest news we will hear this week in our industry. As many of you know, HUF played a major role in the scene for many years and helped spark a lot of people’s interest in this … Continue reading →

Please watch this video. It is amazing what art can really do and how its affect, no matter how small, can change people’s perspectives on things.

Yo, so we saw this video and even though we didn’t do the interview or make the video we think its pretty cool.  A good insight into one of the products we sell at the shop. If you already know … Continue reading →

Tonight!! Please check out this event tonight in San Diego. The bus stop is back and in full effect. One of the best hip hop nights in SD no doubt. Please peep the video by Cros1 of Armory Massive (dope … Continue reading →

Here is a link from a NY times article regarding the previous controversy regarding France fashion house Cristian Dior. Short but good read. Also embedded is the video that sparked this thing.

Here is something for the guys. This is semi NSFW, but definitely something for our fellows to take a look at.

Okay Okay, I know Las Vegas was soooo last week, but I just found some pics online of freshyard folks! So I gotta post the link Its just some random shots of us representing at this event. Highlight of the … Continue reading →

We got a mention for carrying the great Complete Technique brand in the shop. We got the mention in Thrillist, a brief description of Thrillist; Thrillist is a leading digital lifestyle publication, currently reaching over 2 million subscribers [1] in 17 … Continue reading →